Campaign desk
A working path for key account campaign support—from the buyer window to the promoter brief—built for trade marketing teams in Thailand.
How a wave moves through the desk
Each step produces something your sales and field teams can use with key accounts—not a slide museum.
Account brief & calendar lock
We map the named key account, promo window, SKUs in play, and constraints from category and sales. Buyer cut-offs become the spine of the plan.
Campaign architecture
Objectives, shopper logic, and trade mechanics are drafted into a single campaign brief your internal stakeholders can approve once.
Sell-in & activation packs
Buyer leave-behinds, POS guidance, and activation run-of-show are produced for the formats that matter—hypermarket, supermarket, or convenience.
Field briefing & feedback loop
Promoters and supervisors get role cards and scorecards. Daily notes feed a short after-action for the next wave.