What makes a sell-in deck usable in the room
Buyers skim. Field managers defend. A usable sell-in deck serves both without becoming a brand film stills reel.
A usable sell-in deck answers three questions quickly: why this account, why this timing, and what the store team will actually do. Everything else is support.
Lead with the commercial ask—facings, promo mechanic, or secondary placement—then show the shopper logic and the operational plan. Keep appendix slides for deep data; do not force them into the opening narrative.
Leave-behinds should stand alone. If a buyer revisits the pack a week later, the recommendation and next step must still be obvious without your presenter in the room.